CAN-SPAM is an acronym that stands for “Controlling the Assault of Non-Solicited Pornography and Marketing.” It’s a 2003 U.S. statute that specifies the regulations for commercial email and promotional messages, offers receivers the opportunity to request that a firm cease emailing them, and outlines the consequences for those who break the law. For example, CAN-SPAM requires firms to provide a “unsubscribe” link at the bottom of every email.
