Marketing Communication in 2021

Agenda:
‍‍‍‍‍‍ ‍‍
First 45 Min Session

• What is customer segmentation?
• The big benefit for brands
• Segmentation in 2020 and beyond
• Common challenges with segmentation

Eileen is the Group Corporate Communications Consultant for City Holdings Limited and also a lecturer for Strategy First University. She also founded SoyAi social enterprise and the Children of Tomorrow Youth Centre Myanmar back in 2014. She ferociously champions the empowerment of youth and marginalized groups in Myanmar. When she’s not pursuing these, she will be found training hard for her next triathlon.