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No-Follow Link

When a website does not want to send search engine authority to another pages, it uses a no-follow link. It instructs search engine crawlers not to follow or credit connected websites in order to prevent being associated with spammy material or unwittingly breaking webmaster standards. All major search engines, including Google, Yahoo, and Bing, recognize the no-follow property to differing degrees. Not all links (and linking domains) are created equal, and a no-follow attribute aids in avoiding any unethical behavior.