Middle of the Funnel - Myanmar's Leading Marketing Consulting Firm
Back TO Glossary

Middle of the Funnel

This is the step that a lead goes through after discovering a problem. They are now trying to do additional research in order to discover a solution to the problem. Case studies or product brochures are common middle of the funnel offers, as is anything that pulls your company into the picture as a solution to the problem the lead is looking to solve. If you want to be cool, you may call this stage “MOFU” for short.