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Marketing Automation

While there is some overlap with “lead nurturing,” marketing automation is distinct. Consider marketing automation to be a platform that includes tools and analytics for developing a lead nurturing plan. If I may use a “art” metaphor, marketing automation is the paintbrush, watercolors, and blank canvas. Lead nurturing is the artist who brings everything together. Just like Bob Ross! Without both, you can’t paint a cheerful little nurturing campaign.