Key Performance Indicator (KPI) - Myanmar's Leading Marketing Consulting Firm
Back TO Glossary

Key Performance Indicator (KPI)

A sort of performance measurement used by businesses to assess the success of a person or an activity. Marketers use KPIs to assess progress toward marketing objectives, and successful marketers continuously compare their performance to industry standard indicators. CAC (Customer Acquisition Cost), blog traffic sources, and homepage views are all examples of KPIs.